It has to be structured in a way that respects their business model,” he told Reuters in Rio.
“For them, obviously, they’ve got to have the commercial payoff. The IOC’s Lumme said that at the end of the day, organizers and broadcasters shared an interest in maximizing the Games’ reach. Having taken up NBC’s offer to join their team, the Ghostbusters star today arrived. How do I keep on selling it to these free-to-airs whose capacity to pay will decline?” On social media, Leslie Jones proved early on to be by far the most exciting commentator on the Rio Olympics. “If you’re the holder of valuable content, you really need to put your head together, think five to 10 years ahead. Social media was puzzled by Monday's coverage of the men's diving competition when commentators failed. This article includes a list of hosts and commentators of the Olympic Games on NBC. “With fragmenting audiences and the way people just consume any content, the ramifications will keep reverberating up the value chain, right up to the content holder,” said Brian Han, a media analyst at Australian shares researcher Morningstar. Rio Olympics: NBC Slammed on Twitter for Ignoring Tom Daley, Dustin Lance Black Relationship. This extra layer of negotiation could become a hindrance to the growth of the Olympics on emerging platforms. Bob Costas leads a record 170 NBC Olympics commentators (which includes those to be announced in the coming weeks) the most ever for an Olympics as NBCUniversal presents coverage of the Games of the XXXI Olympiad from Rio de Janeiro, Brazil across NBC, NBCSN, Bravo, CNBC, Golf Channel, MSNBC, USA Network, Telemundo, NBC Universo, the NBC Spo. NBC televised its first Olympic Games in 1964, when it broadcast that year's Summer Olympics from Tokyo.The network originally had intended to film the events from Tokyo but the Syncom team had a 1-hour test on the Syncom 3 satellite and it was discovered that it can transmit up to two hours from the US to Japan as with signals from the West Coast. When Snapchat for example, wanted to strike a deal to carry snippets of Olympics video, it had to negotiate independently with broadcast rights holders around the world. History Early coverage 1964 Summer Olympics.
While it will be up to the IOC to disclose the effects of social media on its revenue, there’s only so much it can do as long as digital rights are tied into broadcast rights in long-term deals.
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